The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Ries Eric

Author:Ries, Eric [Ries, Eric]
Language: eng
Format: mobi, epub
ISBN: 9780307887917
Publisher: Crown Business
Published: 2011-09-12T16:00:00+00:00

Failure is a prerequisite to learning. The problem with the notion of shipping a product and then seeing what happens is that you are guaranteed to succeed—at seeing what happens. But then what? As soon as you have a handful of customers, you’re likely to have five opinions about what to do next. Which should you listen to?

Votizen’s results were okay, but they were not good enough. David felt that although his optimization was improving the metrics, they were not trending toward a model that would sustain the business overall. But like all good entrepreneurs, he did not give up prematurely. David decided to pivot and test a new hypothesis. A pivot requires that we keep one foot rooted in what we’ve learned so far, while making a fundamental change in strategy in order to seek even greater validated learning. In this case, David’s direct contact with customers proved essential.

He had heard three recurring bits of feedback in his testing:

1. “I always wanted to get more involved; this makes it so much easier.”

2. “The fact that you prove I’m a voter matters.”

3. “There’s no one here. What’s the point of coming back?”1

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